THE GLOBAL BUSINESS OF ENTERTAINMENT: CONTRACTUAL INNOVATION IN CROSS BORDER MEDIA TRANSACTIONS
Published On: 14th August 2026 Authored By: Prisha Chaudhry O.P. Jindal Global University, Sonipat Abstract Generative artificial intelligence unsettles asumptions about authorship that copyright statutes never anticipated. This article argues that contractual drafting not statute has become the primary mechanismthrough which entertainment industry participants allocate rights, risk and revenue across borders a form of private […]





