Published On: December 11th 2025
Authored By: Nolitha Mafufu
University of Fort Hare
Abstract
The digital revolution has transformed our lives, work, and communication, presenting new risks to basic human rights, particularly privacy and data protection. This article examines the applicability of existing human rights frameworks in the digital age, new issues like big data profiling, and changes in laws and policies to address these risks. It suggests a comprehensive strategy combining precise legislation, technological advancements, and public awareness to ensure human rights are upheld in the digital age.
Introduction
Digital technology, including the Internet, cellphones, social media, the Internet of Things, and artificial intelligence, has significantly impacted daily life. It has led to increased access to information, massive data collection, and the reliance on automated data analysis. This has raised significant human rights issues, particularly the right to privacy and data protection. While international human rights legislation ensures that fundamental rights remain unaffected online, digital technologies also put these rights at risk. Governments and businesses can gather vast amounts of data on individuals’ communications, activities, and behaviors, allowing them to exercise their freedom of expression but also escalating privacy risks.¹ This essay examines the legal underpinnings of privacy and data protection, the influence of developing technologies, data breaches, security tensions, and mass surveillance. It also discusses new data protection legislation, guidelines, and institutional measures, as well as technological safeguards for data. The essay emphasizes the importance of rights, as legality, necessity, proportionality, and user permission continue to dictate privacy protection.
Privacy and Data Protection as Human Rights
Privacy and International Law
The fundamental right to privacy has been recognized by international human rights legislation for many years, with safeguards in place for people from arbitrary interference in their private lives and the protection of personal information on computers or other systems.² Europe has led the way in improving data protection and privacy on a regional level, with the first legally enforceable international agreement on data protection being Convention 108 of the Council of Europe (1981).³ Non-European nations also recognize privacy in their constitutions or laws, with data protection laws in place in well over 100 nations.
The digital data explosion and privacy have significantly expanded due to digital technologies, such as social networks, smartphones, Internet of Things devices, apps, web services, and cameras and sensors. These data can be used for data analytics and machine learning, making privacy more vulnerable. Governments must prioritize data security and privacy in all digital policy to increase trust in the digital ecosystem and protect users from feeling unsafe online. Digital tools can strengthen human rights, such as free speech and the right to free speech, but they also carry increased hazards, as technology makes voices louder but makes it easier to monitor, filter, or restrict them. Therefore, throughout the technology lifecycle, the laws must guarantee that digital transformations are human-centric and respect rights.⁴
Main Threats to Privacy and Data Protection
Mass Surveillance and Government Access
State surveillance is a significant threat to privacy in the digital age, as law enforcement and security organizations often use automated data-mining technologies to gather information and intercept electronic communications. This has led to legal disputes, such as the UK Investigatory Powers Tribunal ruling on certain data cooperation between the US and UK intelligence services⁵ and the US Court of Appeals declaring the NSA’s mass gathering of phone metadata illegal.⁶
Corporate data practices and commercial profiling also pose privacy problems, as data breaches may reveal sensitive information, businesses may sell or share data with others, and sophisticated algorithms may infer personal characteristics without users’ awareness. The predominance of opaque or deceptive data techniques makes informed consent challenging, as many services have long, unclear privacy statements and opt-out procedures that primarily nudge consumers towards decisions that benefit providers more, not the consumers.
Legal action has been prompted by the concentration of personal data in corporate hands, with the Cambridge Analytica scandal (2018) raising concerns about data repurposing. Regulations have been enforced to hold businesses accountable, ensuring data protection is protected from leaks, consumers are informed and have the option to opt out, and collecting should be restricted to what is required.⁷
New technologies like AI, big data, and vulnerable groups bring new privacy concerns, as they can facilitate innovative surveillance and decision-making, as well as services like smart assistants and medical diagnostics. Concerns over algorithmic fairness and transparency are developing, as AI may discriminate or violate privacy if it is fed sensitive or biased data.⁸
In conclusion, the rise of digital privacy in the digital age necessitates fresh perspectives on privacy. Ideas like data protection by default and privacy by design should become commonplace, and the concept of new “digital rights” is up for debate.⁹
Legal and Policy Responses
Data Protection Laws and Enforcement
The EU General Data Protection Regulation (GDPR), which became fully operational in 2018, is considered a “gold standard” framework for privacy and data protection.¹⁰ It emphasizes the right to access, update, and remove personal data, accountability for companies, and data collection for legitimate purposes. Other countries, such as the US, have industry-specific laws, while Asian countries like South Korea, Japan, and India have enacted modern data protection regulations based on EU and OECD models. As digital economies develop, African nations have passed privacy laws. International organizations like the UN Human Rights Council¹¹ and OECD¹² emphasize the importance of privacy in digital policies and multi-stakeholder models. Regional groups like the Council of Europe’s Convention 108+¹³ and the Inter-American Commission on Human Rights are also contributing to data protection. Enforcement mechanisms have become more robust, with countries establishing Data Protection Authorities (DPAs) to audit compliance, investigate complaints, and impose fines.
Technical and Organizational Measures
Laws by themselves are insufficient to protect privacy; best practices and technology are essential. Data can be used without revealing identities thanks to privacy-enhancing technologies (PETs) like encryption, anonymization, and differential privacy. In addition to legal protections, the OECD observes that PETs “enable collection, analysis, and sharing of information while protecting data confidentiality and privacy”.¹⁴
For instance, robust end-to-end encryption in messaging applications guarantees that messages cannot be read without the user’s key, even in the event that a server is compromised. Similar to this, some analytics solutions extract trends from aggregated or obfuscated data without establishing a personal connection. Although policymakers favor the creation and use of PETs, they stress that they “support and enhance the implementation of privacy protection principles” and should not be used in place of laws.¹⁵
Additionally, businesses are intentionally including privacy into their goods. By defaulting to minimal data gathering and providing users with clear choices, privacy by design is achieved. These days, major platforms frequently let users view and remove their data (for example, Google and Facebook allow users to download activity archives). Initiatives like the EU Digital Services Act promote this kind of openness.¹⁶
Effective corporate governance is critical to an organization. Before beginning data-intensive projects, businesses should perform Data Protection Impact Assessments (DPIAs) in order to detect and reduce privacy concerns. To monitor compliance, they ought to designate privacy teams or data protection officers (DPOs).¹⁷ Principles such as purpose limitation (using data only for specified reasons), minimization (collecting just what is necessary), and retention limits are implemented internally. Good procedures can also be confirmed by external audits and certifications (such as the EU-US Data Privacy Framework).¹⁸
Balancing Privacy, Security and Other Rights
In the digital age, privacy must frequently be balanced with other values. For instance, when one group’s expression jeopardizes the privacy of another (for instance, by sharing private photos without permission), freedom of speech and assembly may clash with privacy. According to law enforcement, monitoring capabilities aid in defending society from terrorism and criminal activity. However, human rights legislation requires that any restrictions on privacy for the sake of public safety or order must be appropriate and necessary. In general, blanket or indiscriminate surveillance is prohibited.¹⁹
Laws that grant unfettered access to all data have been overturned by courts on several occasions. Instead of mass collection, the key is targeted, judicially controlled access, such as warrants to retrieve specific data when there is sufficient suspicion.²⁰
The privacy of children is very important. Legal systems frequently provide juveniles with additional protection. For instance, processing data of children under the age of sixteen requires parental agreement under EU legislation.²¹ Data collecting from children under the age of 13 is restricted by the U.S. COPPA regulation.²² Platforms that cater to young people in the digital age must exercise extra caution (TikTok, for example, limits functionality for teenagers and establishes lower age limitations). In order to help kids comprehend privacy, parents and educators work to teach them digital literacy.
In the end, it is generally agreed that privacy is a fundamental human right but that it is not absolute, since appropriate limitations (with protections) may be permitted. Any invasion of privacy must have a good reason. Amnesty International cautions that fundamental liberties will be sacrificed in the pursuit of a “mass surveillance society” devoid of checks.²³
Conclusion
The digital age has created a fundamental conflict between the long-standing human right to privacy and data protection and the unparalleled access to personal data. For the digital transition to continue to be rights-oriented, our societies must modify their laws and customs.²⁴
Legal systems are changing quickly. The need for robust data protection is acknowledged by the EU’s GDPR, international privacy conventions (such as Convention 108+), and new laws around the world. Consent, accountability, transparency, and data minimization are among the values ingrained in these legislation.²⁵
However, technological technologies like encryption, anonymization, and algorithms that improve privacy provide opportunities to use data in a responsible manner.²⁶
As the OECD stresses, a multi-stakeholder approach is crucial: governments, businesses, and civil society must work together on standards and enforcement.²⁷
In the digital age, rights can be upheld by practical measures. Clear legislation limiting data retention and surveillance should be passed by governments, with impartial oversight. Businesses should provide users control over their data and incorporate privacy into the design of their products.²⁸
Because data frequently crosses boundaries, international cooperation is particularly crucial. In order to unify policies and remove loopholes that dangerous data practices can exploit, organizations such as the OECD support debate.²⁹
Crucially, the digital era also provides new means of advancing rights, such as online petition sites, encrypted communication for activists and journalists, and open-data projects that increase transparency.³⁰
Technology has the potential to strengthen democracy and empower people when it is used with rights in mind. Vigilance is essential; as new technologies (AI, biodata, etc.) emerge, we must constantly evaluate their impact on rights and modify protections.³¹
In conclusion, safeguarding personal information and privacy in the digital age is a social issue as well as a legal necessity. It calls for modernizing our laws and customs, utilizing technology and policy, and cultivating a privacy-conscious culture. Only then will we be able to guarantee that human rights are upheld in a world of screens, sensors, and servers, allowing people to take advantage of technological advancements without sacrificing their autonomy or sense of dignity.³²
BIBLIOGRAPHY
- UN Human Rights Council, The Right to Privacy in the Digital Age, UN Doc A/HRC/27/37 (2014).
- ibid.
- Council of Europe, Convention 108 for the Protection of Individuals with regard to Automatic Processing of Personal Data (1981).
- ibid.
- UK Investigatory Powers Tribunal, Privacy International v Secretary of State for Foreign and Commonwealth Affairs and Others [2016] UKIPTrib 15_110-CH.
- United States Court of Appeals (9th Cir), United States v Moalin 973 F.3d 977 (2020).
- See eg Cambridge Analytica scandal (2018).
- OECD, Enhancing Access to and Sharing of Data: Reconciling Risks and Benefits for Data Re-use across Societies (OECD Publishing 2019).
- ibid.
- Regulation (EU) 2016/679 (General Data Protection Regulation) [2016] OJ L119/1.
- UN Human Rights Council (n 1).
- OECD (n 8).
- Council of Europe, Convention 108+ Protocol amending the Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data (2018).
- OECD (n 8) 23.
- ibid.
- European Commission, Digital Services Act (2022).
- GDPR (n 10) art 35.
- European Commission, EU-US Data Privacy Framework (2023).
- UN Human Rights Council (n 1).
- ibid.
- GDPR (n 10) art 8.
- Children’s Online Privacy Protection Act (COPPA), 15 USC §§ 6501–6506 (1998).
- Amnesty International, Mass Surveillance Threatens Human Rights (2015).
- UN Human Rights Council (n 1).
- GDPR (n 10).
- OECD (n 8).
- ibid.
- ibid.
- ibid.
- ibid.
- Amnesty International (n 23).
- ibid.




