The Amul Trademark Case: A Landmark Judgment in Intellectual Property Protection (Amul v. Veldon)
Published On: 27th May 2025 Authored By:- Dr Teena Momsia Dr Bhimrao Ambedkar Law University, Jaipur 1. INTRODUCTION Trademarks are among the most valuable assets for any business, serving as a safeguard for its identity and reputation within the market. They help ensure consumer trust and prevent brand dilution, which can otherwise lead to financial […]