Scent as a Sign: The Legal Labyrinth of Olfactory Trademarks in India and Beyond
Published On: April 23, 2026 Authored By: Hrucha Kulkarni Marathwada Mitra Mandal’s Shankarrao Chavan Law College Pune  I. Introduction Trademark law has always been a visual regime. Logos, words, and shapes tell consumers at a glance who made a product. Yet branding today is far more layered, think of the signature scent of a […]
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