BRAND NAME GREEN WASHING: REGULATORY GAPS AND TRUST MISPLACEMENT
Published On: August 31st 2025 Authored By: Kommuru Shanmuk Datta O.P. Jindal Global University ABSTRACT Brands try to Greenwash their products by using words that are eco themed like “fresh” or “farm” even if the product is not truly sustainable. This trick leads to encouragement in consumers to pay more, country’s progress towards SDGs and […]
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