trademark

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Scent as a Sign: The Legal Labyrinth of Olfactory Trademarks in India and Beyond

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Published On: April 23, 2026 Authored By: Hrucha Kulkarni Marathwada Mitra Mandal’s Shankarrao Chavan Law College Pune   I. Introduction Trademark law has always been a visual regime. Logos, words, and shapes tell consumers at a glance who made a product. Yet branding today is far more layered, think of the signature scent of a […]

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TRADEMARK LAW AND BRAND PROTECTION IN INDIA

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Published On: October 15th 2025 Authored By: Garima Sherawat Asian Law College ABSTRACT  Trademarks play a vital role in the protection of commercial identity and goodwill. In India,  with the growth of consumer markets, digital commerce, and globalization, trademarks have  become one of the most valuable assets for businesses, especially in the fashion, luxury, and 

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TRADEMARK LAW AND BRAND PROTECTION IN INDIA

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Published On: October 14th 2025 Authored By: Ananya Karan Maharaja Agrasen Institute of Manangement Studies INTRODUCTION  In a rapidly globalizing economy, brands have become some of the most valuable commercial assets. Consumers often prioritize brand identity over product features, making it crucial to protect brand reputation for both businesses and consumers. Trademarks, which symbolize source

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TRADEMARK LAW AND BRAND PROTECTION IN INDIA

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Published On: October 13th 2025 Authored By: BOMMU LAKSHMI BOLINI Gitam Deemed to be University INTRODUCTION In contemporary business, trademarks are the most common assets.  They reflect the origin of products and services, represent kindness, and uphold customer confidence.  In India, common-law passing-off principles are interpreted in conjunction with the Trade Marks Act, 1999 and

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Brand Protection 101: Trademark Registration, Your First Line of Defense

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Published On: 13th August 2025 In the highly connected world of today, your brand is no longer a name or a symbol—underpinned by trust, reputation, and emotional connection with your audience. Every product you introduce to market, every service you offer, and every marketing message you communicate is designed to substantiate your brand’s value. But

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